Australian retailer is looking for an ‘extraordinary’ way to attract new customers
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Posted September 08, 2018 08:31:58An Australian grocery chain is looking to tap into a growing niche of customers who want to get away from their washing machines and get home to their favourite dishes.
Laundry Steamboat is looking at ways to turn the everyday kitchen appliance into a new lifestyle.
Its founder, Michael J. Kuczynski, said it would be a great way for customers to get back to what they love about washing dishes.
“We think that by offering the laundry steamboat as a lifestyle item, we’re going to provide the same sort of service that people have been asking for, and it will have an effect on the community,” he said.
“It’s an idea that is so appealing, because we have the opportunity to take a whole bunch of different services and turn them into a lifestyle service.”
Mr Kuczyks concept is a mix of washing machines, appliances and gadgets, and he said the steamboat would be one of the first to get a home in Australia.
“The steamboat is a product of a particular market that we’re in right now, and we’re really looking to go into that market and get some traction,” he told ABC Radio Hobart.
“If we get a lot of people into the steamboats and the steam engines, then I think we’ll be really successful.”
Mr JKuczynski said the idea came about when he was visiting a friend in the US and he noticed a lot more people were interested in cooking, so he began thinking about how to get them back to their kitchen.
“I thought, what if we could turn the washing machine into a living space for cooking?” he said, adding that there was no shortage of cooking gadgets in the world.
“There’s so many great gadgets out there, I think it’d be great if we had one for washing machines.”
Laundromat is also in the process of opening a branch in Melbourne and the idea is to make it an all-in-one service.
Mr Juczynski hopes that by opening up the steam boat concept, customers will get a better sense of what it’s like to cook and how they can benefit from the appliance.
“People come to us with a question about their washing machine, we give them a little tour of the house, we show them the washing machines that we have, and then they go home and they have the experience that we’ve provided,” he explained.
“Then they come back and ask us what else they can do with their washing cycle, and they say, ‘what if we just went and got an appliance, put it in the washing cycle and went and had a family dinner’.”
He said the company had already made contact with a few local businesses and the store was on track to open a branch soon.
“Once we’ve opened up our first branch in Sydney, we’ll also be in a few more local places like Melbourne, and hopefully that’ll open up a lot further for us.”
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Posted September 08, 2018 08:31:58An Australian grocery chain is looking to tap into a growing niche of customers who want…